Trust is identified as the key mediator of fairness to customer satisfaction. The objective of this research findings in internet banking, fairness that includes distributive fairness, procedural fairness and informational fairness is positively related to customer satisfaction. The background of this research is to investigate and analyze the effect of systematic fairness from internet banking services to customer satisfaction with customer trust and customer perceived value as intervening variable. 2002) and Internet usage (Seyal & Rahman, 2003) that demographical variables remained significant. This was also noticed among several other Brunei-based studies among students to study soft- ware piracy (Rahim et al., 1999), studentsвЂ™ attitudes (Seyal et al. In these societies, role of demograph- ics have a vital affect on the technology acceptance (Cardon & Marshall, 2008). According to Hofstede, (2001) societies such as Brunei has medium to high power distance index (PDI) and uncertainty avoidance index (UAI) which creates an environment that are highly rule-oriented with laws in order to reduce the amount of uncertainty. Although the study does not include cultural dimension of HofstedeвЂ™s typology, however, we can borrow the notion to strengthen our point to explore Bruneian IT adoption. The technology adoption in Brunei Darus- salam reflects a distinctive pattern compared to the other Asia-Pacific economies and more commonly embedded within its own culture. In the light of the above discussion, it seems particularly true within the context of Brunei Darussalam, a small sultanate located in South East Asia, where major banks have introduced internet banking operations in recent years and that no empirical stud- ies have ever been undertaken in Brunei to assess any aspects of internet banking usage or satisfaction from the customersвЂ™ perspective.

Pengaruh internet banking bri